JIMMY P

JIM_DAY_24_8427

Director : Arnaud Desplechin

Producers: Why Not Productions

International Sales Agent: Wild Bunch

Distributors: BiM Distribuzione (Italy), Vertigo (Spain) and Wild Bunch Germany (Germany)

Genre: Drama

Festivals: Official Selection, Competition – Festival de Cannes 2013

SYNOPSIS

At the end of World War II, Jimmy Picard, a Native American Blackfoot who fought in France, is admitted to Topeka Military Hospital in Kansas – an institution specializing in mental illness. Jimmy suffers from numerous symptoms: dizzy spells, temporary blindness, hearing loss… and withdrawal. In the absence of any physiological causes, he is diagnosed as schizophrenic. Nevertheless, the hospital management decides to seek the opinion of Georges Devereux, a French anthropologist, psychoanalyst and specialist in Native American culture. JIMMY P. (Psychotherapy of a Plains Indian) tells the story of the encounter and developing friendship between two men who would never normally have met, and who appear to have nothing in common. Together, they embark on an exploration of Jimmy’s memories and dreams, an experiment they conduct like a couple of detectives, and with an ever-growing complicity.  TRAILER ]

JIMMY P : A MULTY-TERRITORY AND MULTI-PLATFORM RELEASE
  • 2 day-and-date releases and 1 direct-to-VOD release
    • Theatre: 20 March 2014 in Italy and 21 March 2014 in Spain
    • VOD: 20 March in Italy and 21 March in Spain and Germany
  • 3 territories : Germany, Italy and Spain.
  • 16 VOD platforms
    • Multiterritorial: iTunes (3 local stores)
    • Italy: MyMovies, Infinity, PremiumPlay, Chili, Cubovision
    • Spain: Yomvi(Canal+), WuakiTV, Filmin, Imagenio, Ono, Nubeox
    • Germany: Maxdome
  • 13 Cinemas
MARKETING
  • Common release date: choice of a common release date taking into account applicable regulations, the respective line-ups and markets of each distributor and following one rule: release the film on all territories and all medias concerned within the shortest possible time-frame.
  •  Shared visual identity: use of the same designer to draw up a joint graphics charter. However, freedom for each distributor to adapt to his own market and the expectations of his local audience.
  • Promotion on VODplatforms:
    • Multiterritorial platform: iTunes
      • Promotion on home pages of local stores (sliders+bricks)
      • Promotion on iTunes Facebook pages
    • Local  platforms: highlighting on their home pages, promotion in their newsletters
  • Promotion on social media of distributors’ VOD platforms
  • Webcampaign: targeted by territory with banners mentioning the VOD release and also the theatrical release for the countries concerned.
  • Press coverage with articles in national newspapers. Same difficulty as was encountered during the first release of THE SPIRIT OF ’45 concerning coverage of the experimental aspect of day-and-date releases. Few articles in fact mentioned this information.
  • Focus on the partnership with MYmovies, the Italian VOD platform: creation of an official site, cover of the newsletter, post-roll trailer 14 days before the release (140.000 hits), highlighting on the home page, banners, Facebook and Twitter posts and also an exceptional VOD preview on release day. On this occasion, MYMOVIES pre-bought 300 VOD transactions and offered them to the first 300 applicants (sold out several days before release).