Director : Ferzan Ozpetek
Producer : Domenico Procacci
Sales Agent : Fandango
A pan-European and day-and-date release via the TIDE Experiment
Twenty eight year old Pietro, a lonely soul who works nightshifts in a bakery, has just moved to Rome into a beautiful apartment which is badly in need of repair but crucially has low rent. He soon starts noticing objects have been moved and there are strange noises coming from empty rooms… [ TEASER ]
THE MULTY-TERRITORY RELEASE
Magnifica Presenza /A Magnificient Haunting is simultaneously discovered by the theatrical and VOD audiences from 4 European countries: in France (DistribFilms), on VOD on July 10th and on cinemas July31st, in Austria (Filmladen) on August 23rd and in Ireland & United Kingdom (Peccadillo Pictures) on October 4th.
THE DAY AND DATE RELEASES
Magnifica Presenza /A Magnificient Haunting has been released simultaneously or quasi-simultaneously in theaters and on global (iTunes ) and local VOD platforms.
COMMON AND TRANSVERSAL MARKETING AND TOOLS
Transversal marketing services and common marketing strategies have been outlined. They enable mutualized marketing costs and tools (poster & trailer). A single community management strategy, complementary graphic design tools and a few shared impact events were also set up.
FOR AN OPTIMISED EXPOSURE
This mutualization is then strengthening the Magnifica Presenza/A Magnificient Haunting local and transversal visibility, since financial and operational resources have been gathered and focused on the releases.
To be continued…